Vizir is a SaaS solution that offers a chatbot creation service integrated with your business applications without any code skills required. A definite time and efficiency saver for your teams!
Positioned in a competitive market, Vizir mainly serves the IT departments of major accounts in all industries, including EDF, Damart, BNP Paribas Cardif, Monoprix, etc. In addition to their exceptional product, Vizir distinguishes itself from their competitors and from many SaaS publishers by a high level of commercial efficiency, which allows them to grow rapidly and profitably with their own funds.
Before Blacksales, feeding the pipeline was mainly based on manual prospecting efforts via tools such as Datananas, Lemlist, Hunter... The results were satisfactory but the time spent using the tools became too important, which prevented the company from scaling and continuing its growth.
The adoption of Blacksales, 3 years ago now, had as objective to structure and automate the feeding and management of the pipeline. Results no longer depended on the time spent by the teams prospecting, so that they could concentrate on qualifying projects, negotiations, closings, recruiting, improving processes, etc.
"The contract is fulfilled, what we want is a quality lead without any manual intervention on our part and that's what we got thanks to Blacksales"
Nicolas, Sales Manager at Vizir, has a well-honed strategy: creation of personas, internal cold email campaigns, testing of results... As soon as the results are satisfactory, he industrializes and automates with Blacksales:
The results? Blacksales now generates 50% of sales opportunities, which represents 1 to 2 new customers signed each month. With this method, Vizir now converts 15 to 18% of its leads with a sales cycle of 1 to 3 months.
"Blacksales has allowed us to automate part of our B2B sales effort. Based on accurate content and data, Blacksales is able to generate a constant flow of solicitations that allow us to sign more contracts. The ROI in our case is largely on target."
The improvement of Vizir'scommercial performance is closely linked to the support work carried out by our CSM. Indeed, Julie has been in charge of the Vizir account since she joined Blacksales and does her utmost to improve the service offered. Julie is responsible for copywriting, campaign launches, CRM integration, performance monitoring and continuous improvement of the campaigns.
This service allows Vizir to save time and benefit from operational expertise. Because of her contact with many companies in different sectors, Julie also provides Vizir with business recommendations that would otherwise be impossible to obtain.
"Customer service and support is one of the big strengths of Blacksales. Julie gives us a very high level of service."
Vizir operates in a competitive sector, and knowing how to stand out is crucial to the success of prospecting campaigns. Julie therefore had to learn the culture and functioning of Vizir in record time in order to offer a quality service. She took care of the copywriting of the emails and created clear content that made a difference while being totally in line with Vizir's targeting.
"Julie masters both the technical processes and the human side of prospecting."
When a new issue arises, such as a change in content or a problem with email deliverability, Julie works directly with Vizir. Her goal is to ensure that the experience with Blacksales goes as smoothly as possible, and that the solution is as cost-effective as possible for Vizir.
With Nicolas' arrival at Vizir, the MRR has doubled in 5 months. The return rate is now 3 months for Vizir, an excellent figure in the SaaS sector (12 months on average). Vizir is enjoying impressive growth, given that the team currently consists of only 5 people! The company is therefore revising its ambitions upwards for 2021 and is counting on Blacksales to continue feeding the pipeline with qualified opportunities.
"Blacksales is supporting us in our development, the solution is now a "must have" for us. The tool fits perfectly into our growth strategy, and the results are there."
Thanks to Blacksales and Nicolas's efforts, there is a "monster pipeline" that should enable Vizir's new sales targets to be met. To maximise his chances, Nicolas couples the use of Blacksales with tools such as Lemlist. With the leads obtained via the Blacksales tool, the volume of opportunities is very large and should allow Vizir to close enough deals to reach its objectives!
"Today, £1 spent with Blacksales earns us £3 in MRR."
When Vizir reviews its results and experience with Blacksales, it's simple: for almost 3 years, the solution has been a key success factor for the company's growth. The return on investment is there, and the company has never had such a full sales pipeline .
You have a chatbot problem? Vizir is there for you!