The leadingB2B digital prospecting agency

We'll set up your B2B lead generation machine to support your business development. Let us fill your CRM.
Join over 300 fast-growing companies
Digital prospecting

Why entrust
with your B2B prospecting?

Prospecting is a time-consuming activity that requires a wide range of skills. It's often the Achilles' heel of salespeople, who either don't master all its nuances, or simply disdain it.

Conversely, our team is specialized in the subject, and brings together all the necessary expertise to help you set up an effective lead generation strategy.

From the outset, you can implement a multi-channel prospecting strategy: email, LinkedIn, telephone prospecting, SMS, without needing to recruit new talent, or test the multitude of tools on the market.
Our performance

Expect results.

3 hours / day

The average time saved by each of our partners' sales reps by delegating time-consuming b2b lead generation tasks to us.

51% more opportunities

Increase the number of qualified appointments made by your sales force and let them concentrate on building relationships with prospects.

61% revenue
new business

Our customers report a 61% increase in new business revenues within 12 months of launch


On average, 1 euro invested with Blacksales generates 17 euros in revenue
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"Blacksales is fortunate to be our first customer. Thanks to this, we're able to put at your service the techniques and tools whose effectiveness we've already proven ourselves. It's primarily thanks to our outbound strategy that we've been able to scale our business since 2016.

It's this expertise that we deploy today for your sales and marketing teams."

Sébastien Burgain
CEO, Blacksales
Our methodology

Personalized support tailored to your needs.

Sales strategy

Together, we define your ideal target (ICP): the essential criteria for identifying it (positions, industries, technologies, etc.), its current issues, the best ways to approach it, and the channels to use.

Technical infrastructure

We set up a robust infrastructure for you, whether for emailing or LinkedIn prospecting, to guarantee maximum results and security.

Data qualification

Based on your defined criteria, we create a database of companies and prospects for you to contact, taking into account your existing customers. You retain control of the data at all times via our customer application.

Multi-channel prospecting

We control the automated sending of messages via the chosen channels: email, LinkedIn, SMS, and monitor the main performance indicators: deliverability, opening, response. We follow up the most relevant prospects by telephone.

Analysis of sales results

All data and responses are synchronized in your CRM. We work with you to track leads and revenues. We optimize campaigns according to the results obtained.
Case studies

They share their success


Exceed your revenue targets.


A dedicated consultant

Throughout our partnership, a dedicated consultant supports you, from onboarding to signing new customers, to ensure a seamless experience for your teams.

Industry experts

In addition to your consultant, our team brings you all the skills you need to make your B2B prospecting campaigns a success: copywriting, data sourcing, automation tools, CRM integration, deliverability.

Accelerate your business development

Depending on your needs, you can launch new campaigns on new targets and even open up new countries in record time, and without the need to systematically hire and train new sales reps.

Focus on ROI

While our aim remains to generate a high ROI as quickly as possible, we also seek to optimize the profitability of your campaigns over the long term, and generate sustainable growth.

Frequently asked questions

Everything you need to know about our services.
Does your solution comply with the R.G.P.D.?

R.G.P.D-compliant B2B prospecting is based on four key points:

‍Targeting: Contacting a prospect is legitimate if the proposed solution is relevant to their business. Precise targeting is essential.
‍Exit doorfor prospects: Include a link in the email signature to a page explaining why the prospect is being contacted, what data is held on them, and how to refuse processing.
‍Transparency ofinformation: Be able to provide the prospect with all the information held on him.
‍Opt-outs and spam management: Identify and record all unsubscribe and spam requests with precise dates to prove to the prospect his removal from contact sequences.
Where does the data used come from?
At Blacksales, we distinguish between two types of data:

‍Company data: rented or purchased via sources such as Kompass or société.com, it includes general information about the company (headcount, sales, business sector, location of headquarters). For more precise targeting, APIs such as Clearbit or SimilarTech are used to analyze technical criteria (technology used, web traffic volume).

‍Individual data: Collected by a robot that explores LinkedIn to identify relevant profiles according to positions and job descriptions in targeted companies. The system is completed by the reconstitution of professional emails and deliverability tests to confirm the validity of addresses.
How are your marketing emails sent?
You will be invited to create prospecting addresses on your domain name.
We use the Gmail API or the office365 API, which gives us authorization to send and receive emails.
How is the connection with the CRM made?
Blacksales offers integration with Zapier for efficient data management:

‍Automatic CRM update: Data generated by Blacksales can be used to update your CRM automatically. For example, create a new contact in the CRM each time a prospect is contacted via Blacksales, with information such as contact date and source.

‍Opportunity management: When a prospect responds positively to a sequence of emails and is tagged "interested" by Blacksales, an opportunity is created in your CRM.

‍Planningfollow-up tasks: If a prospect responds with a "maybe later", Blacksales can integrate a task into your CRM, such as "follow up by phone".

‍Prescribed actions: For each type of response, Blacksales suggests specific actions to help sales reps close deals initiated by email sequences.
What targets can be addressed with Blacksales?
You can prospect all BtoB prospects who can be identified on the Internet and who consult their professional e-mails.

Here are a few non-exhaustive examples of targets:
- Marketing, data, CRM department of major accounts
- Media / advertising / acquisition department of advertisers
- Technical department of e-commerce sites based on Prestashop and Magento
- Export, financial or administrative department of SMEs with fewer than 200 employees
- HR / QWL managers of companies with more than 50 employees
- E-commerce department of sites with more than 100K visitors per month
- Communications / social media / content project manager of a BtoC company
How can we be sure that Blacksales data is reliable?
Blacksales is constantly learning from its work, and in particular from the behavior of the prospects it contacts (bounce rate, open rate, response rate...); this constant learning enables us to remove bad emails or update them.

On average, bounce rates with Blacksales are below 8%, which is excellent.
What are the results achieved by your clients?
Results in terms of leads generated depend on the volume of prospects contacted each month for our customers. The KPIs we look at to judge the effectiveness of a campaign are the open rate, the response rate and the interest rate.

The average open rate for an initial prospecting phase (5 to 6 emails) is 45% (from 35% to 60% depending on the campaign).
On average, 25% of those who have opened reply (from 15% to 40% depending on the campaign).

Lastly, interest rates (appointment requests) are 14% on average (from 10% to 40%) depending on the campaign.
What are the steps required to launch Blacksales?
It takes about 3 to 6 weeks from signature to launch of the prospecting campaign, depending on the subscription chosen.
During this period, we'll ask you to work on 3 points that are crucial to the campaign's success: targeting, content, and a technical part involving the connection of email addresses and deliverability.
This will take the form of questionnaires to fill in and, above all, video-conference exchanges with your dedicated customer success manager.
What makes Blacksales different from other lead generation software/agencies?
Like any tool, these programs are only as good as the use you make of them.
In other words, to get (non-guaranteed) results, you'll need to become an expert in the software, spending hours setting it up, using it and checking that your teams are doing the same. What's more, you'll have to find and sort the data yourself.
Blacksales doesn't depend on you or your sales people!

As for traditional lead generation agencies, they offer to do the work for you, but often the methods, processes and results are not transparent.
You don't control or see which prospects are selected and contacted, what pitch is made to prospects, how they are followed up... All the more so as you generally pay by the man-day or fixed price.
Can I use Blacksales internationally?
Yes, you can use Blacksales internationally.
We already support customers in France, the UK, Spain, Mexico, the USA, Benelux and Switzerland.
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